About Us

Welcome to Dare To Change UK, where fitness meets community in every stride. We are more than just a fitness clothing brand — we are a movement transforming how we approach fitness by introducing a ranked leaderboard.

 

Fitness, Gamified

We’re the first fitness clothing brand powered by a gamified app, powered by Strava, that turns real-world movement into real rewards. Every kilometre you run, ride, swim, hike, or walk is converted into points inside our app — bringing fitness to life beyond the activity itself.

 

Move More. Earn More. For Free.

The core of our app is simple and completely free.

Track your distance-based activities and earn points just for staying active. Those points can be redeemed for discounts on our clothing and selected partner brands — no subscriptions, no hidden fees, no barriers to entry. If you move, you’re rewarded.

For those who want more, our Club Membership unlocks premium features for just £1 per month. It’s affordable by design, built to enhance your experience without excluding anyone from the rewards.

Built for a Like-Minded Community

Our goal is to create a community of people who motivate each other to do better. We celebrate progress at every level and focus on distance-based activities like running, cycling, swimming, hiking, and walking. Whether you’re chasing goals or building consistency, you’re part of something bigger.

Friendly Competition That Pushes You Further

Our ranked leaderboard adds an extra layer of motivation, letting you compete with friends, family, and the wider community. It’s not about beating everyone — it’s about pushing yourself further than yesterday.

Munro Bagging, Logged Properly

For mountain lovers, our Munro Bagging feature lets you log every Munro you climb, including the date, weather conditions, and photos from the journey. It’s your personal record of the climbs that define you.

 

Track Your Personal Bests

Progress is personal. Our PB Log allows you to record personal bests across a range of pre-populated distances and fitness events — or log any milestone that matters to you. Every win counts.

All Your Fitness, One Place

With seemless Strava integration, your Fitness Log automatically displays your activity data in one clear, connected view. No manual uploads. No friction. Just a complete picture of your movement and progress.

 

FOR THOSE WHO DARE